Fitbit helps people lead healthier, more active lives by empowering them with data, inspiration and guidance to help reach their goals. As the leading global wearables brand, Fitbit designs products and experiences that track and provide motivation for everyday health and fitness.

I was approached to design premium watch faces for their collection of downloadable Fitbit Clocks at gallery.fitbit.com/clocks

Smart wear - Wearable UI design

What happens when a love for coffee and a passion for product design meet up for a romantic candlelit dinner? Fellow happens. This exciting San Francisco start-up was looking for a bold and memorable identity to go with their product line.

So, how do you create a high-end product brand without ending up annoyingly pretentious? Fellow wanted to be seen as a trusted friend in the pursuit of great coffee. The name itself is intended to evoke that feeling – and the wittiness, whether in copy or photography, is their way to connect with their customers.

The brandmark is a reflection of that intention, a trusted guide without being snobby.

Logotype & Identity - Packaging

More info Fellow.

Wild Distillery, was founded in 1918 and was looking for the whole package of Distillery Identity, Product Identity and packaging.

Wild Distillery is situated on the island of Bornholm Denmark, home to some of the best ingredients that the Nordic region have to offer. Their vision is wild: to craft the perfect gin based on wild handpicked botanicals.

The brewery identity was designed to convey credibility and evoke associations of quality and herritage with a color palette influenced by the nordic climate. And the product identity was based on the concept of the quote “It’s always gin o’clock somewhere” and the given name BenBen - London Dry Gin.

Brand Strategy - Brand Identity - Packaging - Illustration

Third Coast Percussion released an album of Steve Reich’s music to celebrate the 80th birthday of the American composer in 2016. This app gives you a chance to explore Reich’s musical ideas while creating your own music. Each of the three activity pages relates to a specific compositional technique used in Reich’s work.

Phasing starts with the looping idea of It’s Gonna Rain. Additive lets you assemble interlocking polyrhythms, working with Music for Pieces of Wood. Canons works with overlaid melodies, from Sextet.

The result is a visual appearance that represents the unique minimalism of Steve Reich and the simplicity of Third Coast Percussion’s teachings.

iOS App Design - Art Direction - Visual System

Download the app here

Founded by experienced leaders in technology, private aviation, and business, Stellar brings together the most advanced technologies and data science to streamline business aviation for travelers and operators alike, and are the first complete digital marketplace for private aviation—a nearly $60 billion industry worldwide.

As the senior designer on the team we successfully designed and built an MVP in under a month. In addition to this we built out their brand that gave Stellar a greater sophisticated identity to apply to the extended iOS app and operator web app. The Global Logic developer team was based in Buenos Aires and required a solid collaboration. The work resulted in a high profile partnership with major aviation company Rockwell Collins.

iOS & Web App Design - Art Direction 

For more info: Stellar

Entire is a start-up that want to financially include the entire world. The service is a regulated blockchain powered ecosystem of financial services, combined with last mile access through a network of postal organisation, making financial inclusion possible.

Brand Identity - Creative Direction

"A free enhanced transportation connection between residential neighborhoods, city offices and entertainment venues throughout Mountain View." 

A responsive marketing website, route map and printable schedule for Google community shuttle. Joint project between Google and the city of Mountain View.

Responsive Website - Printed Collateral - Map Design

More info here.

Söderåsen typeface is a geometric sans serif family with a simplistic, yet friendly, personality. The purely geometric rounds manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and open typeface.

LINQ is a software start-up rooted in construction who passionately believe in improving construction site communication. They were the first company that could offer optimized search across multiple construction site data sets - and successfully interpret the dynamic inter-relationships of the data.

Brand Strategy - Brand Identity

For almost two decades, Stig Larsen has sold olives. Stig personally fetches his olives on trips to the south. Then the delicacies get the best treatment with carefully selected oils and spices. They are sold at Torvehallerne in Copenhagens modern food hall and the newly opened Torvehall on the ilsand of Bornholm.

Stigs Oliven approached us to initally design a webshop, but quickly realized the need to expand on their brand to optimize for a greater digital experience. Along with the webshop we were able to assist with art direction for product photography.

Creative Direction - Webshop Design - Digital Identity

"Aether make thinking things - beautifully crafted products that use powerful technology and simple, natural controls to make everyday moments nicer." 

Worked on the iOS app supporting the smart speaker Cone.

Illum is Copenhagen Denmarks premium department store. A skillfully decorated shopping paradise, offering everything from fashion and beauty to home décor and design.

Atlantic designed the '“Illum Key” campaign together with the marketing studio Ö. The vision was to highlight and draw more customers to take advantage of the service. Sometimes we just need a peek behind the scenes to really appreciate and understand it.

The visual communications were brought to life across all touch-points including print and online advertising, identity guidelines, redesign of their website and app.

Marketing Campaign - Website - Collateral