What happens when a love for coffee and a passion for product design meet up for a romantic candlelit dinner? Fellow happens. This exciting San Francisco start-up was looking for a bold and memorable identity to go with their product line.

So, how do you create a high-end product brand without ending up annoyingly pretentious? Fellow wanted to be seen as a trusted friend in the pursuit of great coffee. The name itself is intended to evoke that feeling – and the wittiness, whether in copy or photography, is their way to connect with their customers.

The brandmark is a reflection of that intention, a trusted guide without being snobby.

Logotype & Identity - Packaging

More info Fellow.